FULL CUP SOLUTIONS LAUNCHES VISITOR AUDIT + ASSESSMENT FOR WINERIES
THE COMPREHENSIVE PROGRAM OFFERS EXPERT ANALYSIS TO ENHANCE VISITOR EXPERIENCES AND DRIVE GROWTH
In today's wine industry, the visitor experience plays a crucial role in the success of wineries. Full Cup Solutions is thrilled to announce the launch of our newest offering, the "Visitor Audit + Assessment" program. This comprehensive program addresses the entire customer journey, from the first digital interaction to post-visit interactions, ensuring wineries put their best foot forward and create authentic and memorable experiences for their visitors.
What's Included: Our Visitor Audit + Assessment program includes a range of valuable components to help you enhance your winery's visitor experience:
Business Self-Evaluation and Informational Survey
45-minute one-on-one Business Overview and Q&A
Customized Audit + Assessment Results Report
90 Minute Debrief and Recommendations Session
How It Works: Our program utilizes anonymous reviewers, trained by Amanda W. Higgins, who represent diverse customer profiles, industry expertise, and perspectives. These reviewers will conduct multifarious and strategic visits to your winery, assessing the direct-to-consumer experience using our unique 150+ point inspection. They will focus on over a dozen critical categories, including booking processes, brand continuity, tasting experiences, staff presentation, and more. The assessment will be accompanied by scoring systems, additional notes, and findings.
Our 12+ Focus Categories:
Booking the Experience
Approach and Arrival
Hospitality Center Exterior
Check-in
Hospitality Center Interior
Brand Continuity
Tasting Experience
Host and Staff Presentation
Wine Club Acquisition
Closing the Sale
Restroom Facilities
Non-Tasting Guests
Digital Communication and Follow-up
Results and Recommendations: Upon completion of the assessment, we will compile, analyze, and visualize your results in a custom report. Additionally, you will have a personalized debrief session with Amanda W. Higgins, where she will provide a comprehensive analysis of relevant findings and offer suggestions for improving customer experience, business operations, and profitability. Our goal is to provide you with candid, guest experience-based reviews that highlight areas of opportunity and actionable insights.
Unique Benefits: Our Visitor Audit + Assessment program stands out due to its comprehensive evaluation of the entire customer experience. By leveraging the expertise of our experienced assessors, you will gain new insights on how to offer a more compelling and profitable visitor experience in today's competitive market. This process enhances transparency, accountability, and internal improvements.
Different Tiers Based on Needs and Budget: We understand that each winery has unique goals, needs, and budgets. Therefore, we offer different tiers of our Visitor Audit + Assessment program to ensure that your specific areas of interest and concern are addressed. Whether you require a deeper analysis, a more detailed business strategy, or an ongoing maintenance check-in plan, we have a package suitable for you.
Don't miss out on the opportunity to enhance your winery's visitor experience and drive growth. Contact Full Cup Solutions today to learn more about our Visitor Audit + Assessment program and how it can benefit your business. Put your winery on the path to success by delivering exceptional customer experiences and creating lasting impressions.