Creating Brand Loyalty: Insights from Brand Scientist Reilly Newman

Brand scientist Reilly Newman shares insights on creating brand loyalty. He emphasizes the importance of a comprehensive brand experience, from phone interactions to bathroom cleanliness. Successful brands like In-N-Out Burger and Liquid Death demonstrate the power of authenticity and strategic pricing. Disney's use of nostalgia and investment in customers highlights effective branding. Reilly's book "Brandy" simplifies complex branding concepts. For more, connect with Reilly on LinkedIn or visit motifbrands.com.