CORE COMMUNICATIONS AND MESSAGING PLAN
What it entails: The plan includes two iterations of a brand bio (condensed and expanded), five pillars of distinction (outlining key focuses or unique aspects of your business) and a historical narrative that details you and your business’ timeline and evolution in a way that’s personal, compelling and impactful. We’ll apply decades of industry media and writing knowledge to your project, reviewing existing material and interviewing key stakeholders to surface unique and compelling angles on who you are, what you do and why your business and brand stand apart from the competition.
Why it’s essential: It’s important that you and your teams have a polished and accurate messaging playbook for all communications regarding your business. The documents included in this plan will serve as an ideal and direct template for your internal and external messaging and ensure the story being told about you is rich, distinctive and in your own voice.
How to use it: These documents can represent the core of your website content, be used as a one-sheet for sales, can be broken out into social media campaigns and posts and can help focus and motivate your teams on the things that are most crucial to your business. They can also be used to create media pitches for extra coverage and exposure.
Why us: We work with top names in wine media, communications and content strategy, offering an insider and expert perspective on your most captivating and authentic messaging. Our expertise is finding the angles and elements you yourself might have missed and presenting them in a fresh, modern and clear style.
DELIVERABLES INCLUDE
Brand Bio. We’ll craft an overarching brand bio and identity, drawn from your contemporary core values, ethos, and direction of company culture.
Version 1 “Condensed” @ 125-150 Words
Version 2 “Expanded” @ 250-300 Words
Pillars of Distinction. We’ll craft 5 fleshed-out pillars/talking points/points of distinction, identifying unique areas where your business excels and sets itself apart. This can include specific projects, initiatives, or charitable efforts that define and distinguish your business.
Each Pillar: @125-150 Words
Historical Narrative. Working with you and your team, we’ll create a compelling historic and/or contemporary narrative outlining the history of your business and your family and bring to life your business trajectory via benchmark moments. This creates a unique and compelling identity behind the product.
Narrative: @600-800 Words
Plans vary in pricing based on several factors including the number of interviews required, please connect so we can provide you with a proposal.